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How YouTube pay?

YouTube's payment system for content creators is multifaceted and depends on several factors. Here are the key points to understand how YouTube pays its creators:

YouTube Partner Program (YPP)

To be eligible for monetization, creators must join the YouTube Partner Program. This requires having at least 1,000 subscribers and 4,000 watch hours in the past 12 months, or 10 million Shorts views in the past 90 days. The channel must also comply with YouTube's monetization policies and community guidelines3 4.

Advertising Revenue

YouTube pays creators primarily through advertising revenue. However, it is crucial to note that YouTube does not pay per video view, but rather per ad view. This means that if a video has a million views but only a fraction of those views include ad watches, the creator will only be paid for those ad views1 2 4.

Creators earn a share of the advertising revenue generated by their videos. For standard videos, YouTube keeps 45% of the ad revenue, and the creator receives 55%3.
For YouTube Shorts, creators receive 45% of the revenue allocated from the Creator Pool, with the remaining portion going towards music licensing costs and other expenses1.

Revenue Sharing

Here are the revenue sharing percentages for different monetization modules:

Watch Page Monetization Module: Creators receive 55% of the net revenues from ads displayed on their public videos1.
Commerce Produce Module: Creators receive 70% of net revenues from channel memberships, Super Chat, Super Stickers, and Super Thanks1.
Shorts Monetization Module: Creators receive 45% of the revenue allocated from the Creator Pool1.

Other Monetization Methods

Besides advertising, creators can earn money through other methods:

Channel Memberships: Fans can join a channel with monthly recurring payments and receive exclusive content and perks2 3.
Super Chat and Super Stickers: Fans can buy and send highlighted messages during live streams2 3.
YouTube Premium: Creators earn a share of the revenue generated by YouTube Premium subscribers watching their content2 3.
YouTube Shopping: Creators can sell merchandise directly to their fans through their channel2 3.
Brand Partnerships and Sponsorships: Creators can collaborate with brands on sponsored content through YouTube BrandConnect2.
Merchandise Sales, Licensing, and Affiliate Marketing: These are additional ways creators can monetize their content beyond the YPP3.

Earnings Per View

The earnings per view vary widely and are influenced by factors such as ad engagement, viewer location, and advertiser budgets. Here are some general estimates:

On average, creators can earn between $0.01 to $0.03 per ad view, which translates to $10 to $30 per 1,000 views1 4.
Some sources suggest an average of 1.8 cents per view, which equals $18 per 1,000 views, but this can vary significantly3.

In summary, YouTube's payment system is based on ad views rather than video views, and creators can earn money through various monetization strategies beyond just advertising.