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Arçelik

Arçelik A.Ş. is a Turkish multinational household appliances manufacturer founded in 1955 by Lütfü Doruk in partnership with Vehbi Koç, the founder of Koç Holding, Turkey's largest industrial and services group.

History and Development

Arçelik was established in Sütlüce, Istanbul, and later moved to Çayırova in 1968. The company produced its first washing machine in 1959 and its first refrigerator in 1960. Over the years, Arçelik expanded its product range to include dishwashers, starting production in 1990, and other home appliances. In 1986, the company went public on Borsa Istanbul2 3.

Global Presence

Arçelik operates in more than 100 countries through its 13 international subsidiaries and over 4,500 branches in Turkey. The company has 15 production plants located in Turkey, Romania, Russia, China, South Africa, and Thailand. It has made several strategic acquisitions to enhance its global presence, including Blomberg, Elektra Bregenz, Leisure, Flavel, Arctic, Grundig, Defy, Dawlance, and Singer, among others2 3.

Brands

Arçelik markets its products under several brand names, including:

Arçelik
Beko
Grundig
Altus
Blomberg
Arctic
Elektra Bregenz
Flavel
Leisure
Defy
Dawlance
Voltas Beko (in partnership with Tata Group in India)

These brands are recognized in various regions, including Europe, the Middle East, Africa, and Asia-Pacific2 3.

Innovations and Technology

Arçelik has a strong focus on innovation, with 17 R&D centers globally. The company has developed several innovative products, such as the first automated Turkish coffee maker, the first washing machine made from recycled materials, and a tumble dryer with pet hair removal. Arçelik is also recognized for its leadership in patent applications, ranking 67th on WIPO’s list of companies that filed the most international patent applications in 20222.

Sustainability

Arçelik is committed to sustainability and has been recognized for its corporate transparency and performance on water security and climate change by the CDP (Carbon Disclosure Project). The company is also part of the FTSE4Good Emerging Market Index and the Dow Jones Sustainability Index, and has received a Gold EcoVadis Medal for its sustainability achievements2.

Recent Developments

In 2022, Arçelik made significant transactions with Whirlpool Corporation, acquiring Whirlpool’s operations in the Middle East, Africa, and Turkey, and merging their European operations. As of April 2024, the company is expected to continue its global activities under the name Beko Corporate2.

Arçelik's comprehensive approach to innovation, sustainability, and global expansion has solidified its position as a leading household appliances manufacturer both in Turkey and internationally.